In Setting milestones & priorities, I talk about how we operationalize priorities, starting with our Vision, Mision & Strategy doc. I read all sorts of resources to find a framework and outline that felt right.

At the end, it comes down to a very simple structure. But simple is hard so it honestly took me a while to get there!

Here’s an in depth look into the structure of that doc (and an outline + template to copy!)

Vision and Mission

These should not change for a year or so

Mission

• What are we trying to achieve?

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> PLX: To make the movement of money, anywhere as affordable, quick and simple as possible

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Vision

• What does the world look like when we achieved it?

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> PLX: Redefined financial access for the borderless world leveraging crypto, especially for those who need it the most

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Target Audience

Specifically who are you building for?

Primary Focus

• Who is the prime target today

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> PLX: Remote workers, freelancers, business owners (with more info in geography focus, and value props they care about)

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Near Future

• Who’s up next?

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> PLX: Secret 🙂

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